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Healthy Living Campaigns
Overview
The Healthy Living campaign was launched in January 2003 to integrate two core messages – the benefits of making healthier eating choices and the benefits of increasing levels of physical activity.
ffecting healthy behavioural change requires a long-term strategic approach. Individuals must be both motivated and informed in order to change their behaviour on a regular basis. The Healthy Living campaign takes an integrated strategic approach using advertising at a high level as well as PR and promotion working alongside third party activity
Campaign Reports
Click on the links below to view Health Living Campaign Reports for the past three years. Each report includes information on the background, objectives, strategy and results of the campaign, plus downloads of all campaign material.
Alternatively, you can download each report as an Adobe Acrobat PDF.
Download ACrobat reader (link opens in anew browser window)
Contact Details
If you require further information about the Healthy Living campaign or these campaign reports, please contact:
Contact Name
Tel:
0123 456 7890
Email: